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An iterative process enabling an empathetic understanding of the problem, balancing what's desirable from a human perspective with technical feasibility.
Discover
Understand the user and define relevant behaviours
Observation and analysis
Market research
Opportunity mapping
Design strategy and range direction
Explore
Concept development and exploration of viable solutions
Range matrix
Rapid sketch iterations
Basic prototyping
CMF
Review workshops
Evolve
Refinement of core functions to provide clarity and focus
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Prototype, test and refine
Functional requirement validation
Technical feasibility review
CMF clarification and selection
Deliver
Detail proposals and validate to deliver compelling stories
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DFM
Content creation
CGI visualisation
Packaging and POS
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